Coaching and professional development for creative teams and leaders
Elevating creative teams to boost collaboration, improve performance and deliver stand-out results
Design Teams
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Creative Leaders
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In-house Creative Teams
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Marketing Teams
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Product and Innovation
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Design Teams - Creative Leaders - In-house Creative Teams - Marketing Teams - Product and Innovation -
Outcomes you can expect
I partner with organisations to elevate creative teams, fostering collaboration and confidence to drive stronger performance
Improved performance and productivity
Reduced cross-functional friction
Stronger alignment to business strategy
Enhanced employee satisfaction
Retention of creative talent
Increased efficiencies and faster problem-solving
Creative Minds and ADHD
Supporting creative minds in a corporate world
I developed my Straight Lines and Scribbles concept after a long career in HR supporting people across all functions. It recognises the value of different thinking and working styles, and shows that when people lean into their strengths, they thrive and performance improves.
Many creatives think in scribbled lines, generating endless possibilities. This fuels innovation, but can also make it harder to prioritise and decide what to focus on first.
With growing awareness of neurodiversity, particularly ADHD, many of my clients recognise traits in themselves. This understanding often explains why certain aspects of corporate life feel challenging and highlights where the right support can make a real difference.
Having supported many neurodivergent thinkers, I provide practical coaching and scaffolding that helps creatives to:
Stay focused and motivated in high-pressure environments
Manage overwhelm and find balance
Articulate their value, communicating clearly and confidently
Build systems and processes that work with their brains, not against them
I help create environments where different ways of thinking and working thrive, boosting company performance
How we can work together
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Collaboration Audit
Where tension exists between creative teams and other functions, this audit uncovers the root causes disrupting performance.
Through confidential meetings with teams and individuals, I identify friction points and co-create practical solutions that improve collaboration, communication and delivery.
From £2500
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1:1 Coaching
Ideal for middle managers, emerging leaders and senior creatives who want to:
• Build confidence and presence
• Improve team management and leadership impact
• Increase self-awareness and resilience
• Navigate challenging corporate environmentsFrom £250 per session (6 recommended)
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Group Coaching and Training
Workshops and group coaching sessions to enhance team skills and performance including:
- Presenting with Impact
- The Power of Coaching: building listening and leadership skills
-Straight Lines and Scribbles: understanding how we all think and work differently
From £2500
Why organisations choose me
Bridging creativity and business performance
I’m an ICF-accredited coach with over 15 years’ experience as a senior HR leader within creative industries.
Throughout my career I’ve:
Led people and culture strategies in fast-paced creative organisations
Built high-performing, engaged teams
Supported leaders through growth, change and transformation
Delivered award-winning workplace cultures, including Great Place to Work recognition
Coaching is often offered to senior leaders in businesses for its power to optimise performance, improve leadership skills, enhance personal confidence and deepen effective relationships.
Too often, this investment does not extend to the creative professionals who have unique challenges in being understood and making an impact. As AI continues to create uncertainty across the creative industry, investing in your people will help keep them focused, agile and engaged.
Through my relatable and informal style, I bridge the gap between creativity and commercial success, ensuring your people are supported, aligned and performing at their best.
What coaching and professional development can deliver
Investing in creative talent improves performance, collaboration and builds competitive advantage
Siloed working and misaligned priorities
Alignment with strategy and highperformance
Overwhelm, burnout and high anxiety
Confident decision-making, clear communication and readiness for change
Lack of creativity, leading to low employee engagement and work happiness
Innovative creative output with high employee satisfaction and retention
Strong collaboration and mutual understanding
Tension with other functions
Compelling ideas, stronger delivery and faster recovery from feedback
Inconsistent communication and low resilience for criticism
“76% of creative leaders say that they and their teams have felt burned out by their workload over the past year.”
- Superside, December 2024
